Sivantos Group: Signia
Sivantos Group, the Germany-based parent company behind Siemens, has launched a new brand of hearing aids under the brand Signia. Signia incorporates the ground-breaking technology of micon and binax platforms introduced with Siemens, as well as the values of innovation and quality. Signia’s first hearing aid is the primax, which boasts “tremendous breakthroughs in high-quality binaural hearing, especially in difficult situations.” With accolades for its ease of listening, Primax is the company’s most advanced hearing platform to date.
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Signia Primax: Clinically Proven to Reduce Listening Efforts
For people who experience hearing loss, the brain struggles to make sense of muddled sound signals. Primax addresses this energy drain on the brain and has been clinically proven to reduce listening efforts throughout the day. Using a new test that measures ongoing electroencephalographic (EEG) brain activity, people who wear Primax hearing aids perform tasks and speech intelligibility tests. These tests have proven objectively that Primax reduces listening effort in a variety of different noise environments.
With hearing loss, speech recognition becomes difficult, especially in situations flooded with background noise. Understanding conversations, especially with multiple people, may prove particularly challenging. Primax addresses the issue of speech recognition head on with the SpeechMaster feature uses a series of algorithms to give the wearer a clear and effortless listening experience. SpeechMaster is powered by three technologies: noise reduction, directionality, and steering amplification which allows the wearer to focus on specific speakers and elevates their voices above other sounds in the environment, whether it is quiet or loud.
With some degrees of hearing loss, frequencies may be missed. This lack is apparent especially for those who love music. Different settings are required for music than for speech. For music lovers and musicians, Primax captures a full spectrum of sound, with three different settings. The High Definition (HD) music program offers Live Music (designed to handle a wider range of volume at a concert); Recorded Music; and Musician, for those who perform.
Primax addresses an issue that has long troubled wearers of hearing aids: reverberation. Depending on the space we are in, sound arrives in our ears in many forms. For example, cavernous spaces such as hallways, foyers, or larger rooms will cause discomfort for wearers due to the echo of sounds off of the walls and ceilings. These sounds create an interference with the other sounds that we want to hear, such as a conversation or a phone call. EchoShield contributes to the reduced listening effort of the Primax, by softening these sounds.
With the easyTek app, Primax hearing aids are compatible with a number of personal electronic devices to improve accessibility. easyTek allows Primax wearers to stream phone calls, music, and other media directly from their hearing aids to their ears. Rather than holding the phone up to one ear, Primax TwinPhone allows the wearer to hear the conversation in both ears! By turning Primax hearing aids into hands-free, wireless headsets, conversations are much clearer, improving understanding and communication.
Primax Hearing Aid Styles & Other Features
People who experience single-sided deafness will benefit from Primax’s CROS and BiCROS solutions, which use e2e wireless 3.0 technology. A transmitter is worn behind the unaidable ear and streams an audio signal to the Primax hearing aid on the other side. This provides wearers with a full spectrum of sound in their environment, simulating natural binaural hearing.
Primax is available in co-branded Siemens and Signia hearing aid models: Pure, Ace, Motion, and Insio. These are available in receiver-in-canal, behind-the-ear, or in-the-air styles, to treat varying degrees of hearing loss in different performance levels (7px, 5px, and 3px).
Additionally, Primax hearing aids are equipped to treat tinnitus, in the form of static noise or ocean waves sound therapy.